The Internet has significantly changed the purchasing behavior of consumers. Just a few years ago, all purchasing processes were carried out over the counter. Customer service played a particularly important role and was crucial for a successful sale. Today, however, the Internet is more and more at the centre of all activities. The Internet and the progressive development of mobile devices have revolutionized the commerce sector. The customer can enter the purchasing process at any time and from any location. Online shopping marks the beginning of a new era in retailing that will have a significant impact on consumer purchasing behavior. The Internet serves trade as a “point of sale” and at the same time paves the way for it to reach a new target group.
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