The Internet is the largest virtual marketplace in the world. Visitors, as the main players in online trading, play a central role on the Internet. Before a visitor converts to a customer, he must first enter the e-shop. The principle is quite simple; a person searches the net for information by submitting a query to a search engine. That’s why search engines have a special place on the Internet. They are regarded as the primary contact point for online research. This fact underlines the fact that the first step to a successful online trade is the search engine findability on the net. According to statistics, 90% of all search queries in Germany are made by Google.
For more information, please download the following white paper. Please click here.