Search Engine Optimization (SEO)

The Internet is the largest virtual marketplace in the world. Visitors, as the main players in online trading, play a central role on the Internet. Before a visitor converts to a customer, he must first enter the e-shop. The principle is quite simple; a person searches the net for information by submitting a query to a search engine. That’s why search engines have a special place on the Internet. They are regarded as the primary contact point for online research. This fact underlines the fact that the first step to a successful online trade is the search engine findability on the net. According to statistics, 90% of all search queries in Germany are made by Google.

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With the right SEO strategy you make sure that you can be found on the net via search engines. One click connects visitors to your company. However, the visitors are still far from being customers. At this point in time, the searchability mission on the Web has been successfully completed. From now on a new chapter in your e-commerce starts, namely the “Search Friendly Optimization” (SFO). With an SFO, the focus is on user-friendliness in terms of graphical representation and intuitive readability. It is decisive for the success of an e-shop. Only if the visitor feels addressed and comfortable in an e-shop does he make a purchase. Conversion – converting a visitor to a customer – one of the most important issues in e-commerce, comes to light with SFO.

Below is the optimal approach for a successful SEO:

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With the right balance between SEO and SFO, you can ensure that the number of visitors to your company website increases significantly, while at the same time increasing the conversion rate. You have thus already made a strategically important move in e-commerce. The e-commerce sector is becoming more and more important and is regarded as an essential part of every retailer. It therefore makes sense to dedicate your own analysis and reporting measures to this mature division.

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A dashboard-based analysis is far more than just a bare representation of facts and figures. It is a completely different activity, which in its nature is far more challenging, qualified and much more business-oriented than a standard report. With our profound technical know-how and our unique industry expertise, we will be happy to advise you in all matters relating to best practices for dashboarding design, business-critical high-level KPI’s, BI dashboard tool selection, etc…

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