Adobe Experience Platform to analyze customer data in real time
Adobe extends its Customer Experience Management solution with an Experience Platform. The aim is to enable user companies to collect and analyze their customer data in order to better understand their customers.
Customer Experience Management should help user companies to address customers in a more targeted and unerring way. This is achieved by collecting and processing data from various sources in real time. The further procedure is that the accumulated data is stored and organized in the so-called Experience Data Model (XDM). In general, it can be said that this platform is used to build a real-time customer platform.
Die Computerwoche mit der Ausgabe – 16-18 hat über dieses Thema berichtet.